Willow & White - Creating Your Website
Every element we use on your website is designed to speak directly to to your future client. What you'll receive is a collaborative, thoughtful process tailored to you an elegant, strategic website rooted in your story, a design that reflects who you are and speaks to your people. Let’s build a brand experience that feels as good as it looks.
Step 1: Define & Refine Your Goals
Why it matters: Your website should support your growth and reflect your vision. We begin by getting clear on what you want to achieve: What are your top 3 goals? What does success look like in the next 6–12 months? Why is now the right time for this project? Your goals help us build a website that truly works for you.
Step 2: Discover Your Brand Identity
Why it matters: Your website should reflect your values, tone, and purpose. We explore your business personality: Why did you start your business? What values define your brand? What do your clients say they love about working with you? Together, we’ll build a style that feels right and resonates.
Step 3: Connect With Your Purpose
(The Golden Circle)
Why it matters: Great brands start with a clear “why.” We’ll identify what drives your business: What’s your deeper purpose? What change do you hope to create? What belief fuels your work? This helps shape your story and connects with the people who matter most.
Step 4: Showcase What Makes You Different
Why it matters: Your strengths set you apart. We highlight the unique elements of how you work: What makes your service or process unique? What do your clients rave about? What’s your standout approach? We’ll make sure this shines clearly across your site.
Step 5: Clarify What You Offer
Why it matters: Clear offers build confidence and trust. We’ll organise your services and explain them simply: What are your core offers? Which one do you want to lead with? How do your offers support one another? Your services will be mapped clearly and elegantly.
Step 6: Understand Your Dream Clients
Why it matters: You want a site that speaks to your people. We identify who you're here to serve: Who is your ideal client? What are they looking for? What do they value most in a service like yours?
